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It’s scraping all that data and actually making into a tangible output that can benefit the organisation.I think there is a huge opportunity for organisations and startups alike to actually invest in getting the ability right at the beginning so that they can have a broad spectrum and a strategy in place. I think it’s important to leverage your ecosystem and think about how you can create the end-to-end customer journey.You just may end up being the wind beneath my wings in this hurricane they call life.I spoke to Des O’Connor about digital selling and the opportunities and challenges for technology startups in the UK.
Consumer loyalty from a B2C perspective is on the decline because people can move around more responsive organisations and see the opportunities and products that are available to that via social.
So, for startups there is a huge opportunity there to actively gather and proactively engage with their clients through the uses of social media.